The shape I decided to utilize for this modular type design was a circle. Each letter encompasses different points seen with the circle. These circles utilize proximity and lines to form each letter. When it came to the framework of this design. I decided to keep it simple, I pulled inspiration from one of the typefaces showed in our reading by Herbert Bayer called universal, at the Bauhaus.

To produce this simplistic look I kept the weight and width light and thin, allowing each point to form a thin line that leads the viewers eyes and allows them to distinguish each letter. When creating my upper and lowercase letters I made it apparent to contrast them which lead me to make the lowercase letters half that of the uppercase, minus any ascenders or descenders the lowercase letters may have.

A variation I had to make while creating this type design was not having much space in the e, I chose to do this so I could follow the upper to lower case letter ratio. Also, the placement variation when it comes to the decenders of such letters as g, j, q and y.

This simple typeface takes me back to the days I first started learning to read and write. I have been spending a lot of time with my niece who just started kindergarten and while working on this project she kept coming over and telling me how good I was doing.

I would say proximity, simplicity, continuity, and symmetry played a huge part when it came to the success of this modular design. Proximity plays a part when it comes to the individual letters and the closeness we see through each point/circle that makes up the entire letter. When coming up with this design I wanted to have a simplistic look allowing the viewer to be able to make up each letter and not just see circles. Continuity is seen throughout this design as each letter follows a set of rules depending on upper or lowercase letters. Symmetry is seen through the evenness, consistency and uniformity throughout this modular design.

When it comes to my modular design I positioned the ascenders just above the mid point of the cap height and x-height. While, descenders extend by three circles from the base line. Uppercase letters extend from the base line to the cap height and lowercase letters extend from the baseline to the x-height.